Guides · Choosing a watch

Alpina, Citizen and Maserati — the brands in brief

Alpina was founded in 1883 in Geneva by Gottlieb Hauser as a community of watchmakers (Alpina Union Horlogère) and in 1938 formulated the four principles of a sports watch: antimagnetic, shock-resistant, water-resistant and in stainless steel. All Alpina's watches are Swiss Made — see Alpina.

Citizen was founded in Tokyo in 1918 (as Shokosha) and is today one of the world's largest watch houses with its own movements; known for Eco-Drive, charged by light, and for Super Titanium — see Citizen.

Maserati is an Italian car brand that licenses its name for watches; the watches are made by Morellato S.p.A. in Italy with Japanese calibres from Miyota and Seiko — see Maserati.

If you have a question about a particular watch, ask Nord, our assistant, at the bottom right — or write to us.

More guides on choosing a watch

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